Meta-morphose Your Content: How to Become a Digital Creator on Facebook (2025)

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A digital creator on Facebook is someone who makes original content and shares it specifically on the social media platform. The most important thing to know about digital or content creators is that they’re not just reposting material—they’re creating original work that can range from images and text to pre-recorded videos and live events. A digital creator aims to make engaging content to build a following of like-minded people.

Whatever niche a digital creator prefers, you can bet that Facebook has many options available to tailor to their specific interest.

What are the benefits of becoming a Facebook content creator?

Aside from the numerous tools available to creators on Facebook, here are some other benefits:

• Access to a large audience and community: Remember how there are over 3 billion monthly users on Facebook? Digital creators can potentially reach many people and find specific niches within their audience. Facebook has a ton of active groups and communities that creators can interact with, or they can even make new ones.
• Audience analysis and insights: Facebook influencers have access to a creator dashboard where they can view everything from their growth over time to managing comments. With Facebook’s in-depth audience insights, you can “segment your followers by location, gender, interests and more so you can fine-tune content,” notes Tom Wells at Marketing Scoop. This is a massive benefit for those content creators who love diving into data and finding out how to continue producing content tailored to their most active audiences.
• Getting that bag: Of course, most people aren’t looking to become digital creators just for fun. There’s potential for money to be made and Facebook helps monetize content so that digital creators have the opportunity to generate income. Facebook offers a range of ways to make money off of content, such as ads, subscriptions, and branded posts.

• The Carpetbagger is a travel blog that offers content curated to showcase the Southern United States. In a social media world of polished and scrubbed personalities, this Facebook creator takes an unfussy, friendly approach to travel—even calling himself a Yankee moron to bring a little levity.
• Zarina Del Mar creates workout and wellness content under the tagline “body for life, not for vanity.” She posts easy-to-understand videos that not only show audiences how to do certain exercises but also explain the benefits for the body. Her account is educational and inspiring, offering insights into why folks should be focusing on a healthy body versus a skinny one.
• Andrew Huang offers up unique music content for his many followers. From silly posts making beats with kids’ toys to informational posts about how pop culture music is made, this FB creator uses excellent video editing and sound creation to bring a playful vibe to social media.
• NatChats is a South African gamer who uses Facebook Gaming to post livestreams and pre-recorded content. Her videos tend to be hours-long with lots of gameplay, as well as general chatting. What her channel offers is a very casual, real-time “hangout” where viewers may feel like they’re spending time with a friend rather than watching reels or pre-made content.
• Ninjacue is a foodie creator focused on grilling and BBQ who creates fresh, new recipes for his audiences. He curates content that can range from in-depth BBQ recipes that require brining for a week to quick meals using frozen ingredients. This makes his posts appealing to gourmands who love a process as well as those who just want a quick, tasty meal. It’s a refreshing account that bypasses too much branding and editing for quick videos that showcase the food rather than the creator.

1. Make a Facebook account.

This may seem obvious, but it’s good to start at the basics! If you don’t already have a Facebook account, you can sign up easily at Facebook.com.

2. Decide to use a personal profile or specific page.

Creators who want to use their personal profile for content can turn on professional mode, which provides options like Moderation Assist. This, as per Facebook’s Get Started tutorial, offers creators the opportunity to “build a public presence as a creator and maintain your personal friends and family experience.” Or if you’re looking for more tools and flexibility, you can create a specific page. This allows creators to assign roles and access “more advanced tools like Ads Manager, Commerce manager and Page API.”

3. Start learning.

Facebook has metrics and analytics that can help you figure out what type of content is or isn’t working for you. They also offer creator resources and education to help influencers “learn how to grow your audience, monetize content and become successful on Facebook.” Brett Helling over at Gigworker suggests new creators also consider taking courses and learning about things like content management, copywriting, and digital marketing.

4. Do an equipment check.

Depending on what type of content you’re interested in, you may need to do a quick equipment check. Most creators need some form of camera, audio, and editing tools. While you don’t have to run out and buy everything, it’s useful to get a sense of what you already have and what you could eventually upgrade. For a good beginner guide to tools, check out our article 8 Tools for Putting Yourself on Tape. You can also check out Think Media’s YouTube video in which it shares its recommendations for starter equipment.

5. Figure out your angle.

Rather than throwing every type of content at the (Meta) wall, it’s best to figure out what you’re interested in and what you could see yourself creating long term. If you already have a sense of what you want to do, great. If not, looking at what already exists and is trending may help you hone in on a topic.

6. Start creating.

One thing creators need is a lot of content, so you might want to spend periods of time writing down ideas and developing potential posts. If you don’t have a journal, get one and start writing. On Facebook’s Get Started page, the platform breaks down the different types of content:

• Reels: Short-form video content with various tools to edit and create something unique for you
• Posts: Videos, images, or text posted to your personal profile or page, so anyone visiting can view
• Live: For those who can easily talk to the camera and interact with fans, going live means you’re recording in real-time and people can pop in and out, comment, and react to the video
• Stories: Only available for 24 hours, these are a great way to post about day-to-day activities and keep your fans engaged

7. Curate a schedule of content.

When you’re beginning, you may be posting different types of content to find out what works. Once you get a sense of what’s doing well with your audience, it’s a good idea to come up with a backlog of content that you can schedule for later posts. Depending on your specific type of content, you might find that different posts on different days do well. Whatever the case may be, plan your posts in advance. “Consistency is crucial for any content creator,” writes Rising Creator at Medium. “Even if you produce top-notch content that generates lots of views, your audience may lose interest if you don’t post regularly.”

8. Build your audience.

To grow your audience, you don’t just need content—you also need engagement. That means responding to comments or going live and interacting through the chat. You should also think about other creators who are in your niche or similar niches and follow them. Interacting with other creators can lead to collaborations, which are a great way to build community.

9. Work toward monetization.

While you may want to immediately start monetizing your content, Facebook does have some rules in place. Right now, they’re rolling out an all-in-one monetization program called Facebook Content Monetization by invite only (you can express interest, but it doesn’t guarantee an invite). It should be available later in 2025 for a more general public.

With Facebook’s global audience and reach, creating content on the social media platform is an excellent way to jump-start your digital creator career. If you want more guidance, check out our guide on how to become an influencer or our content creator jobs page to see what brands are looking for digital creators.